project examples
Selected work, shaped to each client.
Every project starts with listening. Sometimes that means turning a website refresh into a full brand overhaul, because the story underneath deserves more. Sometimes that means producing a brand video in-house to protect a client's budget without sacrificing quality. Sometimes that means leaning into a brand's purpose when a global pandemic upends everything else.
Whatever the moment calls for, the approach is always the same: find the strategic path forward, and stay on it until the work is done right.
Strategy that rolls up its sleeves
Launching on a Lean Budget
Keenz was preparing to launch four new stroller wagon models and needed a brand refresh that could carry the weight of a major go-to-market moment without a major marketing budget.
As fractional Director of Communications, I led the refresh of the Keenz website and brand messaging to support the go-to-market launch. To maximize the marketing budget, I took the brand video in-house — developing the storyboard, recruiting the filmmaker, and providing hands-on production support from concept through completion.
The result was a professional brand video deployed across the website, YouTube, and social channels that delivered the production value of an agency shoot at a fraction of the cost — saving Keenz $15,000+ compared to bids received from outside production companies.
Showing Up When it Mattered Most
Girl Friday's messaging during LA's nearly 2-year COVID lockdown was a masterclass in the power of leading with your why. When the company's how and what were disrupted, we could have gone silent. We led with the founder's purpose instead.
Girl Friday was founded to help busy families — and COVID made that mission more relevant than ever. Rather than pull back on communications, we leaned in. We moved to weekly emails and filled the brand's newsletters and social channels with information its audience needed: introductions to trusted professionals, practical tips for managing lockdown with little ones, humor, and a steady, reassuring presence.
When LA County's restrictions were lifted, Girl Friday was still in business with deepened client relationships and more leads.
Earned Media Placements
Does your marketing make your point?
Memorable brands run on one clear story — true to who you are, tuned to what your customers care about, consistent everywhere you show up.