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KARIE REYNOLDS COMMUNICATIONS

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626.233.3602

KARIE REYNOLDS COMMUNICATIONS
  • Home
  • About
  • Services
  • Project Examples
  • Testimonials
  • Contact

Meet Karie Reynolds

Karie Reynolds is a communications strategist, creative thinker, and connector with a career spanning public relations, integrated marketing, nonprofit fundraising, and national account management. She launched Grand Avenue PR in 2006, sold it in 2011, and has spent the years since working as a fractional communications director for startups, small businesses, and mission-driven organizations — bringing senior-level strategy and hands-on execution to clients who need both.


Known for her empathy, professionalism, and ability to see the big picture, Karie builds meaningful relationships, aligns stakeholders, and translates purpose into results. A UC San Diego graduate and native Californian, she lives in South Pasadena and is an active contributor to the community she calls home.

An image of Karie Reynolds standing outside wearing a black blouse with floral print

Karie's Approach

Purpose-Driven Messaging

Purpose-Driven Messaging

Purpose-Driven Messaging

People don’t buy what you do, they buy why you do it. 

- Simon Sinek

The Science Behind It

Purpose-Driven Messaging

Purpose-Driven Messaging

People will forget what you said, people will forget what you did, but people will never forget how you made them feel. 

- Maya Angelou

Intentional Brand Storytelling With Impact

Your Purpose Is Your Most Powerful Marketing Tool

Every business owner I have worked with has a story that goes deeper than their products or services. Purpose has a way of getting buried under years of doing the work — but it is always there. And when you build your communications around it, everything changes.

This is not just philosophy. There is science behind it.

Simon Sinek's Golden Circle tells us that the Why and How of an organization connect to the parts of our brains responsible for behavior, decision-making, trust, and loyalty. The What connects to rational and analytic thought.


Most people don't make decisions based on rational and analytic thought.

Research in neuromarketing confirms that emotional responses drive purchase decisions — and a Harvard Business Review study found that emotional reactions to advertising influence consumer behavior more than the content of the ad itself. The emotion comes first. The rational justification comes after.

Leading with purpose isn't soft. It's a strategic and effective.

When COVID lockdowns upended Girl Friday's service delivery, we didn't go quiet. We went back to the founder's why — a business created to help busy familes — and let that purpose drive the messaging. The what and the how had changed completely. The why hadn't. That is what kept the community connected until Los Angeles reopened 18 months later.

interested? Let's Talk!

Karie Reynolds Communications

626.233.3602

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