Karie Reynolds is a communications strategist, creative thinker, and connector with a career spanning public relations, integrated marketing, nonprofit fundraising, and national account management.
Her professional background offers an example of her ability to seize opportunities. Karie transitioned into public relations after working in nonprofit fundraising for social service agencies. She launched her PR career at the California Market Center, representing the apparel and textile trade center and the business of fashion in Los Angeles. Laid off at six months pregnant, Karie took advantage of an opportunity to join a boutique PR firm. She launched her consulting practice with projects for MGM Consumer Products, Burke Williams, Burbank Town Center, and Paseo Colorado retail complexes.
In 2001, Karie recognized an opportunity in the burgeoning "Mom & Baby" space. Leveraging her experience as a mother and a marketer, she achieved remarkable success on behalf of various children's apparel and juvenile products. Her trademarked, highly individualized media campaigns and successes on behalf of many children's designers and manufacturers led to the formation of Grand Avenue Baby in 2005. Offering an integrated, strategic point-of-view on celebrity outreach and media relations, Grand Avenue Baby quickly became the go-to resource for top-tier manufacturers of products for children and families, and tastemakers across the country. This success led to the formation of Grand Avenue PR in 2006.
In 2011, Karie sold Grand Avenue PR and returned to the direct client collaboration she thrives on. Immensely curious and committed to helping businesses and entrepreneurs capitalize on opportunities to reach their target audience, Karie continually expanded her skill set throughout her consulting career. Her diverse background and commitment to professional development have enabled her to play an integral role in projects ranging from spearheading a month-long, multi-channel educational campaign for expecting mothers to producing a 2-day conference for entrepreneurial women to helping dozens of entrepreneurs articulate and align their stories across marketing channels to drive connection and revenue.
Known for her empathy, professionalism, and ability to see the big picture, Karie builds meaningful relationships, aligns stakeholders, and translates purpose into results. A UC San Diego graduate and native Californian, she lives in South Pasadena and is an active contributor to the community she's proud to call home.


People don’t buy what you do, they buy why you do it.
- Simon Sinek

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
- Maya Angelou
Every business owner I have worked with has a story that goes deeper than their products or services. Purpose has a way of getting buried under years of doing the work — but it is always there. And when you build your communications around it, everything changes.
Simon Sinek's Golden Circle tells us that the Why and How of an organization connect to the parts of our brains responsible for behavior, decision-making, trust, and loyalty. The What connects to rational and analytic thought.
Most people don't make decisions based on rational and analytic thought.
Research in neuromarketing confirms that emotional responses drive purchase decisions — and a Harvard Business Review study found that emotional reactions to advertising influence consumer behavior more than the content of the ad itself. The emotion comes first. The rational justification comes after.
When COVID lockdowns upended Girl Friday's service delivery, we didn't go quiet. We went back to the founder's why — a business created to help busy familes — and let that purpose drive the messaging. The what and the how had changed completely. The why hadn't. That is what kept the community connected until Los Angeles reopened 18 months later.
Copyright © 2026 Karie Reynolds Communications - All Rights Reserved.
PRIVACY POLICY

Let’s uncover the story that connects who you are, what you offer, and why your customers choose you.